Fast Internet Fast-tracks Success

There’s no slowing down these 3 small businesses.

October 2015

No matter the mission, or goods and services sold, many small businesses today have a hard time functioning—much less thriving—without high-speed Internet. Whether communicating with customers and keeping them happy, working with vendors, or showcasing products, the right Internet solution can be critical to the growth of a small business.

Such is the case for Paw Beach Pet Resort in Wilmington, N.C. It uses high-speed Internet to share quality real-time video of the visiting dogs and cats, giving customers peace of mind that their pets are in good hands.

That’s because owners Josh Kilmer-Purcell and Brent Ridge have made Beekman 1802’s social media sites a virtual neighborhood, where they communicate directly with customers about products, and encourage customers to communicate and share with one another.

“We like to say that you can find a ‘Beekman neighbor’ virtually anywhere you go in the world,” Ridge says. “This is how people started sending photos of themselves sharing the Beekman message no matter where they were: wearing a Beekman T-shirt at Fashion Week in Paris or by writing ‘Beekman 1802’ in the sand in Bali.”

“We have webcams that let people check in on their pets and see how they’re enjoying their day,” owner Karen Simmons says. “With our prior provider, our webcams were looking really jerky. You could see your pet, but it wasn’t a fluid image. It was like seeing a bunch of snapshots.”

In addition to dramatically improving webcam streaming quality, Paw Beach Pet Resort uses high-speed Internet to quickly process customer transactions, upload photos to social media, and keep in touch with vets and clients by email.

Speed is equally important for SPARK Publications, a fast-growing boutique marketing design firm in Charlotte, N.C. Clients can log on to an online portal to view and mark up proofs. This process has allowed the business to meet deadlines much more quickly.

“High-speed Internet is so important to our business,” owner Fabi Preslar says. “We are designing 100-page magazines with full-color photos, uploading those to proofing portals, and uploading the final products to the printers.”

SPARK Publications also relies on its high-speed Internet to back up 6 to 8GB of data nightly, share work examples on social media, and communicate with clients and vendors.

In the retail business, Internet service is essential. For Beekman 1802, a thriving e-commerce business and and mercantile in Sharon Springs, N.Y., fast Internet supports a large online presence. Owners Josh Kilmer-Purcell and Brent Ridge depend on high-speed Internet to be active on social media, which helps drive business to the Beekman 1802 online store.

“We do the same e-commerce volume as major companies in large cities that have incredible infrastructures and IT teams,” Kilmer-Purcell says. “We do it in a tiny rural town of 547 people.”

And beyond fueling the lively conversations on its social media channels, Beekman 1802 uses high-speed Internet for live chats, email, special live-streaming events, and 24-hour webcam footage of the goats that live on the farm.

“We’re open 24/7, so our Internet connection needs to be fast and reliable,” Kilmer-Purcell says. “We wouldn’t exist otherwise.”



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