Ideas That Click: Why a Positive Personal Brand on Social Media Is Essential for Your Business

Before you post your next status update, consider how your personal posts can impact your business.

April 2015

More often than not, small business owners are the faces of their brands. Because their names are so closely tied to their businesses, they have to think about how customers, and the general public, perceive them on their personal social media accounts. Customers and prospects won’t separate the two.

No matter what you post to your LinkedIn, Facebook, Twitter, Pinterest, or Google+ individual accounts, it will be associated with your business. Not only do many of your customers know you, but because you may be involved with your chamber of commerce or other local organization, many people in your community also connect your name with the name of your company. So, it is critical to think about your persona across all social media platforms.

Cultivating a Beneficial Personal Brand

When you consider your goals for social media, establishing yourself as a trusted advisor in your field should be high on the list. When you, personally, are perceived as a trusted advisor on social media, that easily will lead to people perceiving your business as trustworthy and a company they would want to do business with. Creating that personal brand will help your business brand.

To become a trusted advisor, use your posts to share insights, knowledge, and resources that will inform, and possibly entertain, your connections.

There are a few practices to avoid. Before posting on social media, ask yourself three questions:

  1. Is my post well thought out or is it based on an emotional reaction? Before posting, be sure to answer this critical question—your post should be based on fact and not emotion.
  2. Is there any possibility this can hurt my personal brand or my business brand? Come to this question from all angles and put yourself in as many shoes as you can. Remember, a sense of humor is very subjective, and the repercussions offending one person won’t be worth making several others cheer.
  3. Does the post support my values as an individual as well as the values of my company? You want your personal social media brand to be as authentic and on-message as your company’s brand.

An effective way to cultivate a personal brand in a way that is most beneficial to your business is to set aside time every day or every week to plan your posts and your responses to the posts of others. Making the time will help you avoid making posts on the fly. When you are running your business, there is no doubt that time is in short supply. This is where technology can help. Time Warner Cable Business Class recently reviewed tools and apps that can help you become more efficient with your social media activity and you can read about them here.

Remember, you don't have to be sitting in your place of business when you make time to engage with your audience on social media. Most major social media platforms, as well as the apps that help you manage them, are mobile-friendly. As a Time Warner Cable Business Class customer, you have free access to a network of 400,000 WiFi hotspots across the country, making it easy for you to manage your social media while waiting in an airport for a cross-country flight or grabbing lunch at your favorite local restaurant.



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