4 Business Technology Trends for 2015

What Every Business Owner Needs To Know About The Technology That Could Impact Business In The New Year

December 2014

In 2015, there will be a vast amount of new software, devices, apps and other technology for small business. Many of these will spring up around a few, fundamental technology trends effecting how businesses are run on the day-to-day.

When looking to the year ahead, the most impactful technology can be summed up by one word heard frequently in 2014 – mobile. With this in mind, it stands to reason that some of the most influential technology trends predicted for 2015 support more widespread use of mobile technology.

The rise of mobility has lead for greater demand of accessibility. By providing this access, cloud technology changed a lot of business processes in 2014, but most companies are only scratching the surface of how that can help improve how owners run their businesses.

In addition to mobility and cloud accessibility, many businesses are going to find they have a greater need for speed—Internet speed.

Here are four ways these trends are likely to impact business in 2015.

Trend: Increased Emphasis on Meeting the Needs of Mobile Customers

According to the Pew Research Center, 63 percent of adult mobile phone owners use their phones to go online. Thirty-four percent of those adults use their phone to go online more often than any other device, such as a desktop or laptop computer.

“In 2015 we expect to see a huge jump in the amount of time and money that small businesses put into their mobile marketing strategy,” says Chris Belew, CEO of Austin, Texas–based Apptive, a mobile application design firm. “Consumers are quickly moving away from laptops and desktops and loving the ease of browsing and buying on mobile devices. Small businesses should pay attention to this trend by looking for affordable and easy ways to increase their mobile presence.”

Trend: Cloud and Mobile Technology Converge

The cloud technology market is growing by 22 percent each year, which is six times faster than the growth rate of the entire IT market.

“The single biggest development in 2015 will involve an accelerated move to the cloud, with applications of all sizes and stripes leading the charge,” says Adam Stern, founder and CEO of Infinitely Virtual, an Encinitas, California–based provider of cloud hosting technologies. “The increase in available, affordable cloud technologies allows businesses to get off the IT rollercoaster—that three-year cycle of hardware acquisition, depreciation, and disposal—and start leveraging infrastructure as a service (IaaS). They’ll move to eliminate over- and under-purchasing of gear and licensing, and pay for computing capacity only as needed.”

Trend: Security Becomes More Complicated as Mobility Increases

With greater remote access to company data and more devices being used by business owners and their employees, security is becoming more complicated.

According to Jim Flynne of Carbonite, a Boston, Massachusetts–based data back-up service, “Employees now take their computer and mobile devices, all of which contain business information, with them wherever they go. Businesses may be protected on their office networks, but new locations and networks mean new vulnerabilities, as well as the risk of a lost or stolen device.”

Flynne recommends implementing the following processes to improve data security on mobile devices:

  • Make sure employees use strong passwords. A strong password contains a combination of uppercase, lowercase, alphanumeric, and special characters.
  • Take the time to train staff and send accountability reminders. If employees understand how their actions can potentially endanger your organization, they’ll be more likely to comply with best practices and keep heightened focus and awareness when it comes to data security.
  • Prepare for the worst. In 2014, digital disasters from bugs to breaches were mainstays in the media. The best way to protect your business is to always have a business continuity plan in place.

Trend: Data Traffic Will Increase

Using more cloud software means business owners and employees will be accessing software, files, and other data online. This can mean more devices online simultaneously in your place of business, and more upload and download activity. And this added Internet activity requires bandwidth. 

Beyond the walls of your business, the trend for websites and applications is to implement HD video and 3D graphics. All of this can really drain your Internet service.

“Bandwidth is becoming the highest sought after commodity in the technology world,” says Sam Coyl, president and CEO of Netrepid. “Speed is becoming more and more of a necessity with cloud- and web-based services, mobile workforces, and speed to market. This need for speed is not only true for Internet speed, but internal networks and system access to data. As business owners expand their technology and look for upgrades, careful consideration should be made to disk speed, network speed, and Internet speed.”





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