Growth Continues for TWCBC Partner Program
Cable Industry’s First, Largest Channel Initiative Keeps Earning Partners’ Confidence With New Services, Larger Support Staff
October 2013 | New York, NY
Business is on the rise for the cable industry’s first and largest sales channel program – as the TWCBC Partner Program doubled its revenue in 2011, tripled the size of its support staff and is now aggressively moving up market with an ever-growing suite of business communications services designed to attract top channel partners.
Fueling its rapid growth is the ongoing investment made by Time Warner Cable Business Class in its business. Key initiatives include expansion of the serviceable footprint, increased emphasis on expanding sales distribution channels, a focus on moving up market and the rollout of new products to attract and retain additional customers.
Launched in 2008, the TWCBC Partner Program has grown rapidly by providing sales partners with tailored support coupled with a full suite of Internet, Phone, TV and Ethernet services that give their small-, medium- and enterprise-sized businesses high-bandwidth alternatives to traditional telco offerings. TWCBC is also an attractive alternate-path option, due to its hybrid-fiber coax (HFC) infrastructure and next-generation metro and long-haul fiber networks.
“Time Warner Cable takes this business seriously, and our focus on delivering reliable services over our wholly-owned fiber-rich network, offers partners high-quality communications options for their customers,” said Jim Delis, Vice President of National Sales, Time Warner Cable Business Services. “Integral to our success is an ever-expanding in-market and back-office team dedicated to supporting this sales channel. They ensure that our sales partners have the tools, resources and support to succeed with us.”
To date, the TWCBC Partner program has established partnerships with more than 90 national Master Agents and local regional agents. According to Matt Harty, President/CEO of Converged Network Services Group in Charlotte, N.C., “We have been extremely satisfied with the TWCBC partnership, which continues to be a source of business growth for us. With the addition of new products and services, and its enhanced partner support, Time Warner Cable continues to be a terrific partner.”
About The TWCBC Partner Program
The TWCBC Partner Program is a two-time Top 50 Channel Program honoree by Channel Partners readers, and is a rapidly-growing sales channel of Time Warner Cable Business Class (TWCBC), the business-to-business unit of Time Warner Cable. TWCBC grew over 32 percent in 2011, and the TWCBC Partner Program played a key role in that success.
It enables channel partners to work strategically with one of the nation’s leading communications providers. Designed to provide attractive compensation and to deliver great value and choice for partners, the Partner Program offers participants a broad-based core package of program benefits. These include online deal registration, pre-/post-sale support, dedicated channel support, online training, commission portal, knowledge-based articles, TWCBC logo usage and extensive marketing materials.
Visit the company exhibit at the 2012 Channel Partners Conference & Expo, March 27 to 29, at Caesar’s Palace in Las Vegas, to learn more about its evolution, growth and channel-specific attributes. Visitors are also encouraged to attend the Cable Community Education Session that will provide insights about working with cable companies.
For more information, visit www.twcbc.com/partner, or call (866) 376-3676.
About Converged Network Services Group
CNSG's experienced staff has been helping business customers manage their communications infrastructure for decades. CNSG was founded with the mission of providing support to its portfolio of sales partners and carriers to secure the best in class, most robust communications solution for its customers regardless of size. The CNSG team includes only the most capable professionals in the industry. For more information, visit www.cnsg-usa.com.
About Time Warner Cable Business Class
Time Warner Cable Business Class, a division of Time Warner Cable (NYSE:TWC), offers a suite of data, video, and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Business Class was founded in 1998, offering high-speed Internet to small businesses. Today, it serves approximately 450,000 business customers throughout Time Warner Cable’s markets.