Time Warner Cable Business Class Employees Star in "Service By the Numbers" Campaign
January 2016 | New York, NY
Time Warner Cable Business Class (TWCBC) has launched new advertising that features employees who tell the story of how the service provider helps to power small business success. The effort, titled "Service By the Numbers," is part of the company's continuing "Business By the Numbers" marketing campaign.
Creatively weaving in numbers that demonstrate TWCBC's strength – 700,000 customers, 99.9 percent network reliability, plus the support of Time Warner Cable's 55,000 employees – Breana Venable, Amina Campbell-Barrow and Mark Frasher, all TWCBC employees, add commentary to describe what happens behind-the-scenes to make it all possible.
Venable, a customer service representative from Charlotte, N.C., describes TWCBC's robust, coast-to-coast network and 30 day, money-back guarantee.
Campbell-Barrow, a billing supervisor from Charlotte, N.C., explains how the thousands of employees play a vital role, and a hard-working team provides 24/7 customer support.
Frasher, an operations manager from Cerritos, Calif., touts how TWCBC delivers peace-of-mind by providing highly-reliable services, as well as flexible options, like the range of Internet bundles to match various business needs.
"Our ‘By the Numbers' spots peel back the layers to show businesses the high level of expertise behind the services they rely on every day," said Bob Kasai, Vice President, Mass & Digital Marketing, Time Warner Cable Business Class. "What better way to communicate that message than through our actual employees, who truly are the driving force in making TWCBC the great company it is today?"
In addition to featuring TWCBC employees, actual business customers appear as well: Robo 3D (San Diego, Calif.), Boothbay Craft Brewery (Boothbay, Maine) and So-Cal Tacos (Grapevine, Texas). Each employee segment was shot on location at one of the businesses. A series of advertisements dubbed "Business By the Numbers" is currently running and tells the story of each customer.
For more information on the "Service By the Numbers" campaign or to watch the TV spots, please visit https://www.youtube.com/watch?v=zTZ0d1hc6uQ&feature=youtu.be.
About Time Warner Cable Business Class
Time Warner Cable Business Services, a division of Time Warner Cable, offers a full complement of business communications tools to small, medium and enterprise-sized companies under its Time Warner Cable Business Class brand. Its Internet, voice, television, network and cloud services are enhanced by award-winning customer service and local support teams. Through its NaviSite subsidiary, Time Warner Cable Business Services also offers scalable managed services, including application services, enterprise hosting, and managed cloud services primarily in the U.S. and U.K. Time Warner Cable Business Services, founded in 1998, serves more than 700,000 business customers throughout Time Warner Cable's service areas. For more information, visit http://business.twc.com.
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