Eileen Weinberg

Eileen Weinberg

Director, Brand & Analyst Strategy
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Author Bio

When all else fails, just breathe

   

Eileen Weinberg works across audience segments in the B2B organization—SMB, mid-market and enterprise—to provide strategic input and guidance to internal marketing teams and ensure that all messages under the Time Warner Cable Business Class brand are cohesive and consistent with the brand identity. She has spearheaded a number of key initiatives that have helped increase visibility and brand awareness.

Eileen, who has worked in high-tech marketing for over 20 years, is a graduate of SUNY Albany. She is an avid yogi and adventure traveler, and she volunteers at nursing homes with her pooch, Phoebe.

Eileen currently lives outside of Boston.


More Articles by Eileen Weinberg

Business Marketing Tactics & Brand Strategy

Marketing is communicating information and offers, but branding is how you want people to feel about your organization after seeing or reading those tactics.

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Getting It Done

With office politics, a variety of personalities & the fact that creative work and creative direction are so subjective, it’s a wonder things get out the door.

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Creating a Brand Experience with Your Company Branding

The brand experience is not just what your company looks like, but how that company branding makes your clients and customers feel when doing business with you.

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