Improving the Patient Experience with a Highly Valued Amenity: High-Definition Television

August, 2014

 

Did you know that a majority of insured U.S. patients surveyed would be willing to switch hospitals for better service and amenities? Among the most valued amenities: improved in-room entertainment. Learn how providing a high-quality high-definition television experience can help improve patient satisfaction and loyalty.

Healthcare facilities are pursuing innovative paths to enhance both quality of care and the patient experience. Hospitals scoring in the top 25 percent for patient satisfaction generate more than twice the margin of those ranking lowest. Not surprisingly, 70 percent of healthcare leaders say focusing on patient experience is among their organization’s top priorities for the next three years.

Management consulting firm McKinsey & Co. found that a majority of insured U.S. patients are willing to switch hospitals for better service and amenities. In particular, nearly two out of three patients say they would switch for improved in-room entertainment and food options.

“Amenities play an increasing role in the competition for market share,” concluded healthcare researchers reporting in The New England Journal of Medicine. Because high-definition television is an essential ingredient in the everyday lives of patients at home, providing a homelike HD video viewing experience as a healthcare amenity can help improve patient satisfaction and loyalty.

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